ROCK BOTTOM

I began developing the design of my signage. I wanted to use the iconic diamond shape of the Las Vegas sign.

I originally wanted the sign to be rusty, old, broken, and uninviting using a dark colour pallette.

I sketched this out in my own signature calligraphy style, mirroring the Mid-Century Modern feel of the Las Vegas sign, with a more contemporary Americana feel.

Talking to Tom, my tutor, he mentioned 2 artists that would be good to research for this project.

I converted my sketch into a digital file by tracing on my iPad, so I could duplicate, move and re-colour elements easily.

I was weighing up two different ideas.

1. A painting of said sign, in situe in a dark dreary dessert type of landscape

2. An actual sign, fabricated and built up with lighting.

I liked the idea of layers on the sign so it would look 3D even if it was a flat painting. I kept going back to my original sketch wondering if it was too Happy as I did want it to be dark and gloomy representing true rock bottom as an emotion.